Marijuana companies are partnering with mainstream businesses

Mainstream businesses are heading to the proverbial dance floor with cannabis companies as their partners.

Unfathomable just a few years ago, these one-time strangers of the business world are teaming up to produce and distribute merchandise that includes infused nonalcoholic beverages, CBD gummies intended to help users sleep, pharmaceutical-grade drug treatments and more.

This trend is a major development for the marijuana industry, one that…


Vireo Health teams with Ligand on cannabis delivery methods

As an emergency room physician and the founding CEO of Vireo Health, a multistate marijuana company based in Minnesota, Kyle Kingsley had thought extensively about how cannabinoids could replace opioids for pain relief. So, in 2015, when Vireo’s then-chief technology officer told Kingsley that he … [Continue]

Cannabis infused Hi-Fi Hops from Lagunitas and AbsoluteXtracts

In California, Santa Rosa-based cannabis concentrate brand AbsoluteXtracts is working with Petaluma beer-maker Lagunitas Brewing Co. on a marijuana-infused beverage branded as Hi-Fi Hops. CannaCraft first partnered with Lagunitas—which is owned by Heineken International—in 2017 to create SuperCritical, a beer infused with cannabis terpenes. The … [Continue]

CV Sciences secures distribution with CVS Pharmacy and Kroger

Landing a deal with mainstream retailers is every cannabis company’s dream because of the expanded reach to consumers and sheer volume of sales potential. The passage of the 2018 Farm Bill that made hemp a federally legal crop also finally made it possible for cannabis-derived … [Continue]

Not all mainstream partnerships with marijuana companies work

Partnerships with mainstream businesses offer marijuana companies many potential benefits. But there can be pitfalls, too—and not every marriage of marijuana and mainstream companies has worked out. Partnerships involving Intec Pharma, Curaleaf and Canopy Growth are among those that didn’t pan out as planned. In … [Continue]