Craft Cannabis: Strength in Numbers

Craft growers should consider joining a co-op or similar entity or partnering with other marijuana businesses to bring costs down by buying supplies and equipment in bulk and offering members centralized back-end solutions such as processing and packaging.

“Co-ops are really important,” said Adam Smith, president of the Craft Cannabis Alliance in Oregon. “Most growers aren’t marketing geniuses or want to have their own global…


Craft Cannabis: Small-Batch Business

In a marijuana industry landscape increasingly dominated by big companies, there remains a place for small, craft cannabis producers selling high-end products ranging from flower to edibles. In fact, if the industry evolves under the right conditions, small marijuana business advocates say, craft will be … [Continue]

Craft Cannabis: Infusing Methods

As marijuana cultivators work to define “craft cannabis,” makers of infused products are trying to do the same—and explain to consumers why (in some cases) they should be willing to pay more for such items. What defines cannabis-infused craft products depends on whom you ask. … [Continue]

Craft Cannabis: The Art of Cultivating

Nearly every marijuana cultivator wants to call its cannabis craft. Whether the plant is grown indoors or outside, with a hydroponic irrigation system or a watering can, under the sun or high-tech LED lights, few growers want their flower to be considered corporate cannabis. A … [Continue]

Craft Cannabis: It Doesn’t Have to Mean Overpriced

When consumers hear the words “craft cannabis,” they might assume it’s unaffordable or overpriced. Ron Throgmartin, the chief executive officer of Diego Pellicer Worldwide, wants to bust that myth. When Diego Pellicer, a cannabis retailer with stores in Washington state and Colorado, was founded in … [Continue]