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Marijuana Business Magazine Cover Stories

Recession Road Map

Welcome to the modern-day marijuana industry’s first recession. Will the legal industry prove resilient, as alcohol has? Perhaps. But this downturn is unlike any other. The National Bureau of Economic Research pegged the start of the recession in February, triggered by the lockdowns and massive … [Continue]

Getting in Fighting Shape

Recessions are a time for cost control, but they can also herald opportunity—especially if your industry proves as resilient as cannabis appears to be in the current downturn. Deciding where to cut costs and/or where to invest in times of economic uncertainty requires research and … [Continue]

Lessons from Recessions Past

When the Great Recession hit in late 2007, the marijuana industry showed little resemblance to what it is today, with only a few cannabis businesses operating now that were open then. Today, thousands of growers, retailers, manufacturers and ancillary companies operate across more than 30 … [Continue]

Keeping a Lid on Labor Costs

Labor is one of the biggest expenses in any cannabis business. Cannabis companies are hunting for ways to tighten their belts during the economic downturn, and executives are looking at personnel as one area where savings can be found. Businesses wanting to save money on … [Continue]

Raising Money in A Recession

When Marijuana Business Magazine spoke with Artemis Holdings Group founder Sheri Orlowitz a year ago (see “Raising Capital” in the July 2019 issue), a range of investors was keenly interested in the cannabis industry. Then came the double-whammy of the vaping crisis and the coronavirus-fueled … [Continue]

Bypassing Bankruptcy

Marijuana companies have been relatively fortunate during the COVID-19 pandemic, with many deemed essential businesses able to keep their doors open. But with the nation’s economy facing a major downturn, some marijuana companies will probably have to restructure their operations after landing in financial hot … [Continue]

Branding in Hard Times

When the economy nosedives and consumers slash their spending, a sage marketing strategy can help maintain existing customers, expand target audiences or even result in a complete makeover. “Now, more than ever, branding and being an authentic brand is so important,” said Olivia Mannix, president … [Continue]

Broke Enough for Bankruptcy

In a recession, there are bound to be business casualties—particularly in a high-risk, nascent industry such as hemp. Hemp companies have experienced a perfect storm of obstacles since legalization in late 2018—an uncertain regulatory environment, overproduction in 2019, ongoing challenges with access to banking and … [Continue]

Pandemic Pivot

The marijuana industry had barely recovered from the vape crisis of 2019 when the coronavirus pandemic delivered a fateful blow to the world economy in the first quarter of 2020. North American cannabis companies laid off hundreds of employees up and down the supply chain. … [Continue]

Tales and Takeaways from the Frontlines

Mobilization Brandon Wiegand, regional  general manager,  The Source, Las Vegas and Henderson, Nevada It’s not easy to raise a cavalry in a weekend, but that’s essentially what The Source did, thanks to prudent thinking, agility and responsive regulators. When Nevada Gov. Steven Sisolak asked nonessential … [Continue]