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CBD Firm Unveils Farm Art

Trust The Earth

Boulder, Colorado-based hemp producer and CBD maker Charlotte’s Web unveiled part three of its “Trust The Earth” campaign, a 76-acre farm art installation in McPherson, Kansas, as part of an effort launched in October 2019 to promote “the power of hemp for health.”

The original public art display, produced in collaboration with Los Angeles creative agency Studio Number One, was “grown and mown” on more than 3 million square feet of farmland. The behemoth art installation required a farmer to mow for one week using global positioning technology to guide the process.

The final field art was installed by Precision Mazes of Lee’s Summit, Missouri. A local farmer’s plane was used to photograph the field art installation.

According to Charlotte’s Web, the campaign’s purpose is to raise awareness of the need for improved and equal access to hemp-derived CBD products.

CBD and other hemp derivatives are available for sale in most states; however, a handful still permit the sale of CBD only at marijuana dispensaries. Some states have legalized the sale of CBD as an ingredient in food, beverages and dietary supplements, while others have banned inhalable and edible CBD products until they are deemed safe by federal officials.

Hemp farming was made legal by the 2018 Farm Bill, but the U.S. Food and Drug Administration has stipulated that CBD and other hemp derivatives are not “generally recognized as safe” and cannot be sold in food and dietary supplements.

Officials submitted cannabidiol enforcement policy draft guidance to the White House Office of Management and Budget in July, meaning that long-awaited industry guidance on CBD is nearing.