August 2018

whole-plant experience should seek out firms that extract cannabis terpenes. A more limited, but less expensive, option is a botanically derived version. At True Terpenes in Portland, Oregon, co-founder Ben Cassiday said his business, which caters to marijuana companies, has started to take off as consumers become more aware of the plant-based chemicals. “I used to have to convince people that terpenes existed,” he said. “Now I Cashing in on the Terpene Trend Cannabis companies can use terpenes to produce specific, effects-based vape cartridges, edibles and other products By Bart Schaneman Typical marijuana extraction pro- cesses are geared toward separating out common cannabinoids like THC and CBD from raw plant material. But as the more discerning cannabis consumer knows, something is missing when you vape or eat marijuana that lacks terpenes. For craft beer geeks, it would be like quaffing an India Pale Ale without hops. Vape or edibles companies aiming to capture that consumer looking for the C annabis companies hoping to capitalize on consumer inter- est in terpenes need to con- sider a host of factors – the product they want to offer, the type of terpenes they plan to use (can- nabis versus botanical) and the effect the product will deliver to consumers. Consumers who want more flavor, aroma and plant-based effects are looking for vape cartridges and infused products with terpenes added back in. Terp sauce is produced inside a Medicine Man facility in Denver. The product is a concentrate that contains terpenes and, sometimes, THC. Photo by Matthew Staver 58 • Marijuana Business Magazine • August 2018