Marijuana Business Magazine January 2019

Marijuana Business Magazine | January 2019 56 BACKSTORY After more than 15 years of experience in the securities indus- try as an executive at Bear Stearns and Merrill Lynch, among other companies, Borchardt pivoted to financial journalism, writing for, Seeking Alpha and Forbes. After covering the marijuana industry for six years, she launched the Green Market Report, a financial news site for the cannabis industry, in September 2017. WHY TOWATCH Larger securities firms don’t have the bandwidth to cover a lot of the cannabis space, such as smaller, publicly traded companies. Green Market Report this year will be issuing company reports that analyze key financial details to help investors “cut through the noise” and make more informed decisions. Borchardt also is co-founder of Industry Power Women, which brings women cannabis executives together two or three times a year. As the cannabis industry grows and consolidates, Borchardt sees the space evolving into a more traditional, white-male-dominated market. Industry Power Women is designed to provide a supportive network for women in can- nabis, including a forum for women entrepreneurs to practice financial pitches. – Jeff Smith BEST BUSINESS ADVICE “You may have what you think is a great idea, but you have to be realistic about it. I sometimes hear pitches from people and I think, ‘Really? You didn’t stop and think this through?’ A good dose of reality (is necessary). Stay true to those numbers; stay focused and keep your feet firmly on the ground.” Debra Borchardt Co-founder, CEO and editor-in-chief, Green Market Report | New York City Women to Watch: Investments