Marijuana Business Magazine February 2020

Marijuana Business Magazine | February 2020 54 T o reassure hesitant consumers, cannabis vaporizer companies are turning to technology to combat knockoffs and provide detailed informa- tion about their products, including test results and ingredients. The new technologies: • Cartridges encrypted with microchips to fight counterfeit vapes. • QR codes that can be used with smartphones to help consumers monitor proper dosage and use. • A smartphone app that connects to a product’s certificate of analysis, allowing consumers to learn about its ingredients and know whether it has been tested by a lab. “For us, and increasingly for the general industry, it all comes down to trust and transparency,” said Paul Botto, co- founder and president of New York-based cannabis tech platform Lucid Green, which offers smartphone-compatible tech solutions to provide product information to consumers, among other offerings. PROMOTING TRANSPARENCY Vape companies looking to add transparency can use scannable QR codes to give consumers detailed information about the products they’re using. Lucid Green, for example, offers vape suppliers a technology called Lucid ID, which displays state-approved lab results, dosage guidelines, ingredients, effects, user reviews and more when consumers scan a QR code with their smartphones. “It’s important for consumers to have access to information that says this is a tested product,” Botto said. He noted such information can be invaluable at a time when vaping-related illnesses have landed more than 2,600 people in hospitals across the nation and caused dozens of deaths, according to federal data. “This kind of crisis is absolutely unfortunate, but it’s forcing the industry and the brands to take this seriously,” Botto said. The technology offers another bonus: Retail cannabis employees such as budtenders can scan a vape’s QR code to educate themselves about the product. That information can then be shared with consumers interested in the merchandise. “This transparency has really started to matter at the consumer level,” Botto said. DISPLAYING THE COA Depending on the state, a certificate of analysis (COA), which gives detailed lab results, is available for every marijuana product, but sometimes consumers don’t have access to it. By providing ease of access through a smartphone app, vape companies can encourage consumers to read the COA and learn more about the cartridge, its ingredients and test results. At Pax Labs, Senior Vice President of Product Jesse Silver said the San Francisco marijuana vaporizer company accelerated the rollout of its PodID app, Cannabis vape companies are deploying technology to make products more transparent and combat fakes Solutions Smart By Bart Schaneman